Pricing
I’d rather you know before we talk. Every engagement gets a short written scope with the price before any work starts. Here are the ranges most work falls into, so you can decide whether it’s a fit.
| Kind of work | Typical length | Time involved | Typical price |
|---|---|---|---|
| GTM Diagnostic. 8–10 interviews (founder, sales and 3–5 customers), a review of your site, deck and recent won and lost deals, and a readout with a prioritized 90-day plan. | 2 weeks | About 2 days a week | $8,400 |
| Focused work on one decision. Positioning, sales enablement, a launch, win/loss, analyst readiness, an AI-powered PMM function, or pricing and packaging. | 3–6 weeks | About 1–2.5 days a week | $10,500–$22,500 |
| Ongoing support while your sales team forms. | Monthly, 3–6 month minimum | About 2 days a month to 2 days a week | $4,800–$10,500 a month |
| Hiring and handoff to your first full-time product marketer. | The last 2–3 months of ongoing support | Included | No extra cost |
How a price gets set
- The scope names the decision, what you’ll have at the end, the length and the hours involved.
- Every engagement is priced from the same rate, so a bigger scope costs more for a reason you can see.
- The GTM Diagnostic fee is credited toward follow-on work started within 30 days.
Terms
Focused work is billed 50% at the start and 50% at the end. Ongoing support is billed monthly in advance, with 30 days’ notice after the minimum term.
Not included
Demand generation, paid media, design, web development, video and PR.